Mission Ignition

Vroom-vroom… Neowwwwwwwwwn!

We created a set of 8 stopmotion sponsorship bumpers for LEGO Technic. They aired at the beginning and end of the ad breaks for the Channel 4 TV series Mission Ignition. And would you believe they only went and got Take That’s very own Howard Donald and super amazing racing driver Dario Francitti to present it. The idea of the show is for 2 teams to race against each other to build their dream cars from scratch. So to match it, we animated the complete build of the Porsche 911 RSR spread over the duration of the programme.

Second series anyone?

Client: LEGO

Agency: Dazzleship

Written, directed and animated by Catfish Collective. Produced by Dazzleship. Comping by Graham Pearce. Finishing comp and grade by Catfish Collective.

Behind the scenes

A little timelapse of one of the shots being animated. There’s a couple more over on the ol’ blog.