Blast Off!

Ten, nine, eight, seven, six, five, four–

Geneva, we have a problem. This pack isn’t behaving like normal. One minute, it’s just cardboard. The next, anything you could imagine. What’s that? It’s a Toblerone pack? Oh right. Ok never mind.

–three, two, one, BLAST OFF.

Client: Mondelēz International

Agency: McGarryBowen

Directed and animated by Catfish Collective. Produced by Loose Moose. Model-making by Sofia Serrano, Kat Simpson, Emma-Rose Dade and Rhiannon Evans. Animation assisted by Barnaby Dixon. Agency creatives: Paul Bailey and Russell Hendrie.