Cheerios Outtakes

Everyone on Facebook kept asking what it’s like working with a cast of hundreds of Cheerios. We released these outtakes for the many fans out there who wanted to see the real Cheerios.

Truth is, Cheerios are great. They’ve really got something. I mean, five whole grains. There’s no arguing with that kind of talent.

Yeah they get can a bit overexcited, with all the cameras and lights and everything. And sometimes they can seem– how shall I put this? Like they’re a few spoons short of an adequately stocked cutlery drawer, shall we say. But you know. They’re just so tasty.

Client: CPW

Agency: McCann

Directed and animated by Catfish Collective. Produced by Be Animation. Animation assisted by Rhiannon Evans, Barnaby Dixon and Chloé Alliez. Model-making by Tom Ashton-Booth, Sofia Serrano and Phil Shaw. Agency creatives: John Hurst, Sally Bargman and Anna Ooft.